About us

We are Mia and Eetu Linnankivi, the founders of Upee.

Eetu started going bald a few years ago and started looking for alternatives to keep his hair. When we found toupees, we were excited. How could we not have realized how safe and good-looking an alternative toupees really are? From this enthusiasm, Upee was born – Finland's first online toupee store.

We want to bring the concept of toupees to everyone's attention and offer a stylish, high-quality and ethically produced alternative for men. For us, everyone is important, from the beginning of the production chain, all the way to the toupee user. We want to support the fact that everyone can feel valuable just the way they are.